Video models can now read a brand mention that was never typed.

@nectarsocialai runs that across IG, TikTok, YouTube, X and Reddit. It pulls the frames, the voiceover and the words on screen from each post and turns them into 300+ attributes.

i.e. here AI agents watch everything people say about the brand across every platforms.

Its solving for the visibility gap: Nectar estimates 95% of brand conversations happen outside tagged posts, the only content most social tools track.

To find them, it analyzes video frames, voiceovers and on-screen text across Instagram, TikTok, YouTube, X and Reddit.