Rohan Paul· @rohanpaul_ai · X·· 3 小时前AI 评分55
AI 导读
Walmart 旗下的 Vibe 推出了全新的广告 AI 智能体，能够读取品牌的网站与预算，并根据 Walmart 的海量购物数据自动挑选适合观看流媒体电视广告的目标消费者。该功能使中小广告主能够直接利用消费者的实际购买数据来优化广告投放。
正文 · 原文
AI agents are moving to spending ad money.
Vibe, which Walmart bought for a reported $1.4B launched an AI agent that reads a brand’s website and budget, then picks which Walmart shoppers should see its streaming TV ads.
An AI model is only as useful as its data, and Walmart knows what millions of people buy, and those purchase data now sits behind an agent any small advertiser can use.
来源：Rohan Paul · x.com