Nectar launched a new agentic growth platform for brands.

The platform connects businesses with customers by automating the full stack, from creator outreach to content research and analysis.

Users can use Nectar to analyze hundreds of millions of posts across major social platforms and attribute findings to the right sources.

Nectar can understand voice from videos to catch brand mentions that never tag the account.

Creator search starts with people already posting about the brand and scores each of them on more than 300 attributes before any outreach.

Ren, the built-in agent, answers comments and DMs in the brand's voice and suggests what to post next.